Blogger BlogNet49964

Reasons Insurance Brokerage Recruiters Fail Include Lacking of Sufficient Funds

Published Thursday, August 28, 2008 by bloggerblognet4542 | E-mail this post

1. A Poor Co-op Recruiting Campaign. This is most prevalent among Insurance Company regional managers. The company prints up glossy mailers with the company name and logo boldly displayed.. Of course there are details about the company expense paid cruise to the Bahamas for top producers. The mailing flyer is all flash for the company and little prime meat for the prospective broker. The regional director can participate in the program just for providing the names and paying half the postage. Since the mailing piece is designed for show and not researched for best effects, the return rate fall well below standard.

2. Recruiters shop prices when looking for an agent list. A cheap outdated list, never refined could be picked up real cheap. In fact it is similar to the yellow pages directory. Glance at the insurance listings in any yellow page directory. These are all the agents and agencies you do NOT want to recruit, $70 to $100 per thousand does not ensure a great list. The list is going to make or break your recruiting campaign, and cheaper is rarely better. Are you the same person that drives around 10 miles trying to buy gas at 2 cents lower per gallon.

The list is the heart of your recruiting if you are desiring to recruit the highest level brokers. 60% of your recruiting success if dependent upon a quality refined and targeted list. Less than 25% of recruiters currently possess a good list source of producing brokers.

3.Money lost by mailing first class. First Class, Bulk, and Priority are just 3 post office catch phrases that effect the person mailings to overpay for mailing services. The mailing classes could just as well be called quick, quicker, and quickest. Your prospective agent does NOT care if your sales piece arrives Saturday, Monday or on Friday. Your response is dependent upon the list and the message, not when it arrives. The hundreds and thousands lost of postage overpayment that could fund another mailing campaign.

4. Mailing Sales Piece Exaggeration. Look at your advertising emails, insurance trade magazine, and pieces sent to recruit brokers. They share one major item in consideration, call it a lie, or a wild stretch of the imagination. How many agents that sign a contract to sell a certain product increase their income 5 times last years level. This a major reason for poor agent response, Of course you would enjoy having some super producers, but be realistic. Any agent that could increase his income 25% each of the next two years would be thrilled.

You have heard the saying that the more you know, the more you realize you don't know. Don Yerke likes to concentrate on what you don't already know and what no one else dares to print. Tell it like it is, and more people listen. Besides writing articles, Don is the founder and adviser at Agents Insurance Marketing. The website address is http://www.agentsinsurancemarketing.com You find in pages after pages of info lots of facts, tips, tricks, industry secrets, advice, insight, news, and articles. Check out the website now. If subjects such as lead quality, lead generation, agent training, recruiting, direct marketing, insurance marketing, lead sources, sales pitches, or successful sales results appeal to you, then it's a website worth bookmarking.

online poker freerolls