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So What's All the Fuss About Blogging For Your Business?

Published Monday, October 13, 2008 by bloggerblognet4542 | E-mail this post

It's simple, really:

Blogs drive traffic to your website. If you're the owner of a business -- large, small, mid-size, online or brick-and-motor only -- you need a blog. More traffic to your website means more business for you.

More customers for you -- whether to your website or to your downtown storefront -- translates to more sales for you. And blogs do so very inexpensively. In fact, if you do the blogging yourself, your blog need not cost you a thing.

Zero. Zilch. Nada. Not one penny comes out of your pocket. So if your blog brings you more income with no outgo, what are you waiting for? Start blogging!!!

Just what >is a blog? Basically, it's an online diary, where the writer -- or blogger -- jots down his or her thoughts on just about anything -- his new girlfriend, her new job, his opinion of the Iraq war, her thoughts on Hillary Clinton's run for the White House.

And, increasingly, a business owner's musings, opinions, advice.

Blogs are great traffic generators because search engine "spiders" love "new" web pages. They find newly updated pages more quickly than older or the "static" pages on a typical website and place them at the top of keyword search result pages. If you post to your blog every day, you basically have created a "new" web page every day, and in two-three months -- or about 100 posts -- you should see a spike in your blog's visitors. And, if you've posted links back to your company's website within your blog's posts as well as placed a hyperlink or two on the blog's navigation bar, your business website should also receive more visitors.

Another benefit is that your business' customers feel they are part of the family. That they are a true part of your business -- talk about generating customer loyalty! There are several services that allow you to create a free blog: Wordpress, Blogger and Typepad are three of the most popular. Writers at online diary sites such as MySpace and Lifejournal also use their journals to advertise their small business.

So, what are you waiting for? Get blogging!

If you have a website, you need well-written content. Articles can create hundreds of links directing visitors to your site. Yet if you don't have the time, the inclination nor the talent to write articles, hire content writer Jean Henshaw to write them for you. A professional writer for more than 20 years, her keyword-targeted articles will provide your site's visitors with information they can trust. Information they'll return to again and again and again. Visit her site at http://www.contentscribe.com or contact her at henshawjean(at)wordpress(dot)com.

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